The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
AT&T
Client
Title
Category
Award
Points
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T
Category: Websites / Branded Games
Points: 10.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T
Category: Non-Broadcast / Short-form
Points: 10.0
Work for Will
Agency: BBDO Atlanta / Atlanta
Client: AT&T
Category: Craft / Technique / Best Writing
Points: 5.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T
Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Work for Will
Agency: BBDO / Atlanta
Client: AT&T
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
It's Not Complicated
Agency: BBDO / Atlanta
Client: AT&T
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Websites / Branded Games
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
Work for Will
Category:
Craft / Technique / Best Writing
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Work for Will
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
It's Not Complicated
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Daybreak
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0